I rather enjoy movies shown in 3D on the massive IMAX screen, which is way more immersive the D-BOX because there is nothing else crying for your attention. A certain director-friend of mine regularly throws curses at this format and secretly hopes it will die because he feels it ruins films. In their bid to fill theatres, cinemas are trying to reinvent the wheel, kind of like a certain pizza chain that is determined to make pizzas that are no longer pizzas. The seats are much narrower than those you’ll find in the IMAX cinema and while the film is still screened in 3D, the motion can disrupt the visuals when at its highest setting. The D-BOX does have a “volume control” for the motion and I quickly turned mine down from its highest to its lowest setting.
On the contrary, D-BOX is an irritating and disruptive experience, akin to that annoying mosquito that disturbs your sleep, a dripping tap you can’t get to, a nagging three-year-old repeatedly tapping your leg to gain your attention. The motion and vibration turn the film into the kind of theme park ride I found at Euro Disney. The ad repeatedly promised the experience would not detract from the film but would be a seamless encounter. While film reviewers were waiting for the start of the premiere of The Last Jedi– the film chosen to showcase this new technology – a long advertisement for D-BOX promised those who are asked to fork out R170 per ticket “a highly believable, one-of-a-kind movie-watching experiences that pulls you into the story in ways you never thought imaginable”, without being distracted. Ster-Kinekor, which launched this new technology earlier this month, calls it “a hyper-realistic immersive entertainment experience… that will boost and elevate you, literally, and let you live the action."
And now, there is D-BOX, a seat that vibrates and moves as it mimics the live action happening on the screen. Forty-eight frames per second (fps) films. JOHANNESBURG – Amid slumping ticket sales, cinemas are increasingly trying more creative ways of getting television-addicted audiences into theatres.ģD.
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